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Kenda
Becomes Official Tire of the AMA Arenacross Series (2010-01-06) |
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As the opening round
of the 2010 AMA Arenacross Series draws near, Feld Motor Sports℠
announced that Kenda Tire, the company that has the consumer
covered from automotives to wheel barrows, will serve as the
Official Tire of the AMA Arenacross Series.
A long-time supporter of the sport, Kenda Tire is increasing
its commitment to the world’s most intimate form of dirt-bike
racing as a major series sponsor for the 12-race 2010 season.
Since 1962, Kenda has made high-quality tires for nearly every
application imaginable.
“We’re very excited about partnering with the AMA Arenacross
Series for 2010,” said Gus Niewenhous, sales and marketing manager
for Kenda Tire. “When researching all of our potential partnerships,
no one else offered such a unique blend of exposure to both
the fans and the racers. It’s really the best of both worlds
for us when it comes to elevating our brand awareness. We’re
looking forward to a great year.”
With the tight confines and technical layout of the AMA Arenacross
Series tracks, Kenda Tire introduces the “Triple” Motocross
tire. It is specifically designed and developed for arenacross
conditions and will surely be showcased by many of the competitors
throughout the season.
“Feld Motor Sports and the AMA Arenacross Series couldn’t be
happier to have Kenda Tire on board for 2010,” said series director
Jayme Dalsing. “Their commitment to the sport is second to none
and in the face of a tough economy, they believe in our series,
our riders and the product we put out on the track each and
every week.”
For more information on the AMA Arenacross Series log on to
www.arenacross.com.
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