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KENDA attended the 2010 Reifen Show in Essen (2010-06-18) |
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Kenda Tires recently
wrapped up a successful show at the 2010 Reifen Show in Essen,
Germany. The 26th Reifen show featured over 600 exhibitors from
over 42 countries which was a record according to Messe Essen,
the company who manages the event. Over 18,000 trade visitors
from over 120 countries attended the show which also sent a
record in regards to the international representation of the
visitors.
About 60 % of the expo’s 2010 visitors travelled to Essen from
abroad. International visitors came primarily from Europe (75
%), followed by Asia, Africa, America and Australia. While Kenda
usually sees larger attendance at shows such as SEMA in the
United States, 88 per cent of the total visitors are said to
have been decision-takers which makes the show efficient and
successful for Kenda.
Outfitted with a new booth, Kenda featured 3 new tires at the
show. Gearing up for the 2010 winter season, the Kenda ICETEC,
an extreme passenger snow tire was displayed front and center
for everyone to see. The tire features a super soft compound
made to grip on snow and ice. Extreme siping all along the tread
creates great control and handling on icy conditions. A directional
pattern coupled with a handful of sizes ready to hit the market
this winter created a bunch of buzz from potential customers.
The two other tires Kenda introduced were the KLEVER M/T and
KLEVER A/T off road tires. This is Kenda’s first true off road/light
truck tire set to hit the market in a couple years. With Kenda’s
success in off road bicycle, motorcycle, and ATV tire manufacturing,
we have great confidence that the tires will hit the market
running with great success. Both off road tires offer an aggressive
and modern tread supplemented with an enforced casing which
helps to prevents punctures. Both tires will have a wide range
of sizes when they are introduced to the market in a couple
years.
Thank you to all our customers and visitors who stopped by the
Kenda booth during the show. We appreciate the continued support
and hope to continue building a strong relationship for the
future years to come.
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